Other times it’ll be about hosting files for download (the ever-present PDF). In some cases this will simply mean embedding content from elsewhere (eg video on YouTube, Vimeo or Wistia). Make sure you have a way to house pretty much any kind of content on your site. Do not be tempted to host your site yourself, use a commercial hosting provider such as Cloudways. There’s a fair chance that WordPress will be fine for what you need though. You should be able to do this yourself without being held hostage by your web design agency. You already have a website of course, but making sure it is responsive and easy to update is key. We’ll split it by the key tasks you’re likely to need to do on a weekly basis. Here, we’re going to focus on what we believe is the bare minimum you need - the Minimum Viable Stack (MVS) - for marketing your brand and products. We’re going to assume you have some basic technology in place (eg for writing stuff, for creating basic content, accounts for your chosen social media etc). But with so much complexity, it can be difficult to even know where to start. With limited teams, skills and budget, they need to make smarter choices. So much so that many even compete in the annual Stackies to show off their solutions (and raise money for a good cause).īut, for many B2B marketers, the cost and complexity of rivalling these systems is simply a non-starter. Of course, major tech brands and those already drinking the MarTech Kool-Aid have already amassed an impressive array of different products and services. Sure, you can work around a lot of it, but it’s just easier and more measurable if you don’t. While ‘the big red leads button’ is yet to materialise and a definite pong of snake oil hangs in the air, the reality is that it is difficult to successfully do B2B marketing today without at least a baseline of technology (the oft mentioned MarTech Stack). (Stare at it too long and you’ll begin to see subliminal images that’ll haunt your nightmares.) The latest version assaults the eyes with over 8,000 logos. One look at the, now frankly useless, Marketing Technology Landscape supergraphic tells us that MarTech is a massively expanding market (or else that marketers and agencies are suckers for bright shiny new things and/or supposed magic bullets). Measure your results: A martech stack can help you track the results of your marketing campaigns so you can see what's working and what's not.Today, you could be forgiven for believing that B2B marketing is primarily about deploying new and ever-more specialised technology rather than any notion of finding and profitably serving customers.Nurture leads: A good martech stack can help you nurture leads through the sales process, from initial contact to closed deal.Reach your target audience: With the right tools, you can target your marketing campaigns to the right people at the right time.A well-rounded martech stack can help you do just that.Ī martech stack is a collection of marketing technologies that work together to help you automate, streamline, and optimize your marketing efforts. In today's competitive business landscape, B2B marketers need to be armed with the right tools to reach their target audience and achieve their goals.
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